Paradigm Vegan Mascara


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$32.00 $22.40
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Lengthening & thickening this pigmented mascara is vegan, cruelty free, free of parabens, phthtalates, dimethicone, soy, gluten, talc and mineral oil. It is created  with  organic fruit  & caranuba  waxes and colored with eco-cert minerals.

1. Wipe excess mascara off the wand onto a clean tissue to avoid mascara overload
2. Looking down into a mirror (preferably magnified), start at the base of the lashes using light zigzag strokes working up to the tips of the lashes, the zigzag technique helps to prevent lashes sticking together and gives them a more ‘feathery’ appearance
3. Now gently apply to the bottom lashes
4. Allow to dry before applying a 2nd coat using the same technique as above
5. For added drama apply a 3rd coat, this gives a glamorous intensity to the eyes - perfect for a night out or special occasion
6. For ‘doll eyes’ lashes: Avoid applying mascara to the top of your upper lashes as this forces them to fall flat and straight, instead, apply underneath to create a beautiful ‘doll eyes’ look
water,myrica pubescens fruit wax *,glycerine *,Copernicia prunifera (carnauba) wax *,stearic acid,diheptyl succinate (and) capryloyl glycerin/sebacic acid copolymer, Euphorbia Cerifera (candelilla) wax,cetearyl glucoside,pullulan,acacia gum,cetearyl alcohol, sorbitan oleate decylglucoside crosspolymer, glyceryl caprylate,xanthan gum,chondrus crispus (carrageenan) gum,sodium hydroxide,phenethyl alcohol,glyceryl undecylenate.
May contain: iron oxide, ultramarines

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