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Trend Report

The Top Beauty Trends of 2024

Now that we’ve settled into 2024, it’s time to look ahead with a beauty trend forecast for the year to come. From farm-to-face skincare, to grunge-inspired makeup looks, 2024 will be a year for taking your health and beauty to whole new heights. 

Here’s what you can expect—a ton of exciting new launches, futuristic formulations that take skincare science to new heights, and simpler ways to improve your routine to free up time for the things you love. Here’s a sneak peek at the soon-to-be viral trends so you can stay ahead of the curve. 

Now without further ado, these are the top beauty trends of 2024

The Body Electric

Your skin is the largest organ of the human body, and absorbs topical ingredients the same way your face does. Skin is skin. But why are we willing to dole out $100 for a good face cream but will still slather cheap, chemical-laden lotions all over our body?

It’s about time we treat our body care like skincare. That means implementing a good routine, with supercharged formulas that feed our skin with the nutrients it needs to glow from head-to-toe! 

Expect to see powerful skincare ingredients like vitamin C, retinol, and lactic acid—you know, the ones you usually only find in pricey skincare creams—start to show up in new body care formulas. 


Our Pick: Rahua - Enchanted Island™ Body Glow Serum

Rahua - Enchanted Island Body Glow Serum

Best-selling hair care brand Rahua is bringing their hydration expertise to body care! This new, soothing oil serum is designed to replenish skin’s vital nutrients, boost health, restore vitality and give skin some glow! Crafted with collagen-boosting horsetail extract, hydrating hyaluronic acid, and rainforest grown guayusa and achiote, this skin-softening serum not only improves texture and hydration, but provides protection pre- and post-sun exposure.

After getting out of the shower, warm the serum between your palms and apply to damp skin. Let the tropical fruit aromas transport your senses to your very own island escape! 


Blurred Lines

It’s time to bring some grunge back to your routine! We’re bringing back the 90’s supermodel makeup look, with a twist. This is the year of vampy reds, deep berries and sultry browns. Smudge out those edges and reach for monochrome mattes to create this bold yet minimal makeup moment. 

Expect to see a resurgence of ombre lips, defined liners, smudgy blushes, and bright—almost unexpected—pops of pigment. Luckily, there’s a few one-product-wonders that can help you get the look in a matter of minutes!

Our Pick: ILIA - Multi-Stick

ILIA - Multi-Stick in A Fine Romance

If you haven’t already tried the ILIA multi-sticks—do so. It’s a bestseller. It’s an award-winner. It’s beloved by pro MUA’s. And it’s an easy way to achieve this soon-to-go-viral makeup look with just one product.   

The soft, buttery texture of these versatile pigments seamlessly blend into lips, lids, and cheeks and come in 12 shades so you’re bound to fall in love with at least one of them. We picked shade ‘A Fine Romance’ for this trend for its rich berry hue ability to play up the drama across all shadow points of the face.

Swipe the stick on the desired area of application and use your fingers or a buffing brush to blend out for a totally natural, looks-like-skin finish.



Farm to Face

2024 is a feast for our skin. Fresh farmer’s market staples are coming to skincare, with a surge of products infused with potent produce. If only it counted towards our daily servings of fruits & vegetables!

Be on the lookout for new launches that sound so good you’ll want to eat them (although we strongly advise against it!). By springtime, your shelves will be full of coconut, strawberry, raspberry, acerola cherry, cucumber, pomegranate, and fig. 

The benefit of farm-to-face skincare is the ability to bring home the nourishing properties of plants in a way that has a minimal environmental footprint. Whether through AI-generated farming, small batch creation, or upcycled produce, this is a year of focusing on the health of your skin as much as the health of the planet.  

Our Pick: Kadalys - Banana Lip Balm

Kadalys Lip Balm

Meet the lip balm you’ll go bananas over! This bestselling balm is the 7-time winner of France’s ‘Organic Product of the Year’ award. Omega-rich bio-actives unite with plant-based waxes and oils for the ultimate lip care luxury. It’s the balm that’s gone through 10-years of 

Research and clinical studies, proven to plump, soothe, and repair—plus it’s dermatologist tested!

Apply the balm to lips (or any dry areas like cuticles or elbows) to promote nourishment and repair. Enjoy the multi-benefits of pairing it with your fave lip products! If you apply before lipstick you’ll create an even base for equal color distribution, or, apply after lipstick for a plumped and glossy finish that locks in your look.


Skin Longevity

This year is all about being proactive about skincare. Look out for science-backed formulas that champion sustainable ingredient sourcing, and protect the skin’s delicate microbiome. We’re looking to tackle skincare concerns from the inside-out. Forget about treating the immediate symptoms, skincare longevity is all about targeting the system to get holistically back into balance to protect your skin for the long haul. 

That’s not to say the tried-and-true natural ingredients won’t still be at the forefront—but the future of skincare is using the power of science to innovate ingredient longevity—how to harness stable, long-lasting, and high concentrations of natural actives— and how to do so with minimal environmental footprint.

2024’s hottest skincare trend will highlight potent, plant-based formulas with breakthrough ingredients like Peptillium, phyto-retinol, stem cells, and AI harvested botanicals. It’s time to take a deeper look into what your skin really needs to succeed—and choose science-backed formulas that get your whole system into harmony.   


Our Pick: True Botanicals - Phyto-Retinol Sleep Serum

True Botanicals - Phyto-Retinol Sleep Serum

We all know that retinol is a must in your nightly routine, but what if I told you that there was a new, revolutionary plant-based ingredient clinically proven to work 2x faster than synthetic retinol?! Peptilium® is a blend of biopeptides and amino acids derived from cranberries that fortify and firm the skin. True Botanicals blends Peptilium® with primrose and astaxanthin—antioxidants that combat the skin’s visible signs of stress-induced aging and improves the appearance of fine lines and wrinkles.

This powerful P.M. serum works hard while you sleep, to deliver overnight radiance and intensified retinol results—without the harsh side effects. The best part? True Botanicals has the science to back it’s performance. 

This formula  went through rigorous testing before hitting the market, and now you can bring home one of the most powerful (and clean!) retinol formulas without fear of irritation and the classic retinol side-effects. 



Which of 2024’s top beauty trends are you most excited to try?



How We Selected These Products

The 2023 Beauty Trend Report was meticulously curated by our team of experts, with products selected based on their innovation, performance, and trendiness. At the Detox Market, all of the products we carry have pure ingredients, exceptional performance, and cruelty free formulations. We've been the trusted clean beauty experts for over a decade, cutting through the clean beauty noise and providing you with nothing but the best in green beauty. You can learn more about our commitment to clean beauty here.

Talking about clean beauty is our love language.