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kaia naturals, an indie-eco brand based in Toronto, Canada was created with the essential idea of providing busy women with beauty on-the-go… naturally. Founder Mary Futher is a veteran beauty industry marketer & product developer with over 20 years' experience in the beauty & cosmetic industry. As an animal-lover, she refused to support any actions that harmed animals, which is why all of her products are certified 100% cruelty-free and never tested on animals. kaia naturals is also committed to eliminating synthetic ingredients in their product formulations to deliver toxic-free products.