Cloud Mascara

WHAT IT IS: A clean, vegan mascara from SWEED designed to deliver maximum volume and limitless length with a unique cloud-shaped wand that fans out lashes for a dramatic, separated effect.

WHAT IT DOES: The Cloud Mascara builds serious volume and length from root to tip, with a wand that precisely separates each lash for a wide, fan-like finish. Layer it up for everyday definition or go all-out for a full lash drama moment. The formula is fragrance-free, gluten-free, and vegan, making it a clean staple in any makeup routine.

WHO IT IS FOR: This mascara is for anyone who wants bold, volumized lashes without compromising on clean ingredients. Whether you prefer a natural lifted look or maximum drama, the buildable formula works for all lash types and lengths, including those who love pairing their mascara with false lashes.

Black - True black

Free Shipping On Orders Over $50

Pay over time with  
Check Stores
Loading..
Aqua (Water), Oryza Sativa Cera (Oryza Sativa (Rice) Bran Wax), Hydrogenated Olive Oil Stearyl Esters, Isododecane, Alcohol Denat., Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Palmitic Acid, Stearic Acid, Acacia Senegal Gum, Aminomethyl Propanediol, Candelilla Cera (Euforbia Cerifera (Candelilla) Wax), Panthenol, Phenoxyethanol, Polyvinyl Alcohol, VP/VA Copolymer, Chlorphenesin, Ascorbyl Palmitate, Iron Oxides (CI 77499).
Created by pro makeup artist Gabriella Elio, this mascara channels her signature 'no makeup-makeup' philosophy into a buildable, cloud-wand formula that makes lashes look effortlessly lush. It layers beautifully without clumping, plays well with falsies, and keeps things clean, fragrance-free, and fully vegan. Your lashes, just elevated.
• Gently wiggle the wand from base of lashes to tips, layering to build extreme volume and limitless length. • Allow a few seconds of drying time between coats to build the most extreme lash drama. • Layer as desired for a more dramatic lash look. • Excellent to use together with false lashes. Pro tip: Get the most out of your eyelook - use our award-winning Eyelash Growth Serum (sold separately), that makes your lashes longer, fuller, darker and also gives a beautiful curl with gloss-effect.

Product Sustainability

We measure each product's environmental impact across its entire lifecycle. Learn more.

Impact for Black - True black

CARBON EMISSIONS ~ 7.9 kg CO₂eq.

WATER ~ 0.397 l

Raw Material Extraction
Product Manufacturing

Packaging
Transportation
Distribution
Use
End-of-Life

PLASTIC ~ 7.9 g

1 KG CARBON IS EQUAL TO

1 KG CARBON IS EQUAL TO

Every product meets our strict standards

icon

No toxins, chemicals, or synthetics

icon

Safe and effective formulas

icon

Sustainable and ethically-made

Shop in-store with expert advice.

We're committed to what's best for the planet, and for you.

Our Standards + Commitments