Know your beauty carbon footprint

Learn how you can consume responsibly with Vaayu's product insights

What is a carbon footprint and how is it measured?

Everything you consume has a carbon footprint—measured by the total greenhouse gas emissions produced at every stage of a products’ lifecycle, from raw material extraction, to manufacturing, transportation, consumer use, and final waste management.

Did you know 1 kg
of carbon equals:

How to Shop:

Click the ‘Climate Impact’ tab for a transparent breakdown of a product’s total carbon emissions, life cycle distribution, and usage impact. These data points help you understand your beauty’s carbon footprint and make more mindful purchases.

How Vaayu Works

1

REAL-TIME DATA COLLECTION

Vaayu uses real-time AI analytics to collect and analyze carbon data across a product's complete life span.
2

ACTIONABLE INSIGHTS

We gain instant visibility into our curation's emissions, to teach us and our brand partners where we can improve our carbon footprint.
3

TRANSPARENT SHOPPING

Shoppers can view verified carbon impact information on each product page, empowering conscious purchasing.

Learn more about our commitments to transparent beauty