NEW YORK
Houston St.
Store detailsBuildable Mascara
Your lashes will go from soft to bold with our buildable mascara. These clean formulas deliver definition and volume, so you can shape your lash look to suit the day.
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Frequently Asked Questions
Can one buildable mascara give me both a natural daytime lash and a dramatic evening one?
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Yes, that's the point of a buildable formula. One or two light coats separate and define lashes for a soft, natural daytime look, then adding more layers builds length, volume, or drama without clumping.
What is the difference between a lengthening, volumizing, and lifting mascara here?
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Each targets a different lash goal. A lengthening and separating formula stretches and defines sparse or short lashes, a volumizing formula thickens for a fuller, denser look, and a lifting formula curls and opens the eye. Several of these mascaras combine effects.
Do clean mascaras with lash-conditioning ingredients actually care for lashes?
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Some formulas in this edit are powered by nourishing ingredients like peptides, chosen to support the look and feel of lashes with regular wear while they add volume. They are designed to be comfortable to wear through the day rather than stiff or flaky.
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