Foundation Brush

WHAT IT IS: The Foundation Brush by Alima Pure is a premium makeup tool with velvet-soft, 100% cruelty-free Taklon synthetic bristles, designed for applying pure pigment with precision and control.

WHAT IT DOES: Velvet-soft bristles deliver pure pigment and controllable coverage for a polished finish. Made with 100% cruelty-free Taklon synthetic bristles. Duo-color fibers for precision product loading. Sturdy sleek black handles for a comfortable, stabilizing grip.

WHO IT IS FOR: Ideal for anyone seeking a flawless and controlled makeup application experience using sustainable and cruelty-free tools.

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We're captivated by this brush's blend of form and function. The taklon bristles feel luxuriously smooth against the skin, and the duo-color fibers make it easy to pick up just the right amount of product. Plus, the sleek black handle offers a comfortable grip, making application a breeze. A must-have for makeup enthusiasts who value quality and ethics.
Caring for your Alima Pure taklon makeup brushes is easy with these simple steps: 1. Dampen bristles with warm water, and lather gently with mild soap or shampoo. Protect your brush by pointing the bristles down - water in the ferrule may damage your brush. 2. Rinse under warm running water until the water runs clear and soap is thoroughly removed. 3. Blot the brush well with a clean dry cloth and gently reshape. 4. Allow your brush to air-dry flat. Please protect your makeup brushes from heat sources such as hair dryers, which may damage the bristles. They are synthetic and sensitive to heat.

Every product meets our strict standards

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No toxins, chemicals, or synthetics

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Safe and effective formulas

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Sustainable and ethically-made

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