NEW YORK
Houston St.
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Smooth + Prime
WHAT IT IS: Smooth + Prime by Alima Pure is a versatile makeup primer designed to create an ideal canvas for any foundation type, whether pressed, powder, or liquid. It prepares your skin for long-lasting makeup wear.
WHAT IT DOES: It smooths pores to near invisibility while minimizing oiliness and shine, providing an excellent base for all-day coverage and imparting a calming and brightening effect on the skin.
WHO IT IS FOR: This primer is suitable for anyone looking to achieve a smooth, even base for their makeup, regardless of skin type or preferred foundation formula.
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Salvia Sclarea Flower/Leaf/Stem Water, Silica, Glycerin, Polyglyceryl-10 Stearate, Octyldodecanol, Squalane (Olive Derived), Polyglyceryl-10 Myristate, Glyceryl Stearate, Aqua, Glyceryl Caprylate, Persea Gratissima (Avocado) Oil, Sucrose Stearate, Cetearyl Alcohol, Sodium Anisate, Tocopherol, Sodium Levulinate, Sodium Stearoyl Lactylate.
We're head over heels for the silky texture and effortless application of Smooth + Prime. It not only extends the wear of our favorite foundations but also gives our skin a serene, luminous finish. Perfect for any beauty lover who values a seamless complexion without the fuss.
For oily skin, apply a dime-sized amount to your face, avoiding the eye area, using your fingertips or the Soft Focus Brush.
For combination skin, apply a pea-sized amount to oil-prone areas like the T-zone.
