Jena Covello is the founder and creatrix of AgentNateur. From an early age, Jena suffered from hormone-related health problems including fibroids and stage 4 endometriosis. After four surgeries, she began taking a holistic approach to her health by treating the cause instead of the symptoms. She started her journey by eating an organic diet and by taking whole-food herbs and supplements. Jena decided to make her own deodorant after mixing formulas for hundreds of hours in her West Hollywood kitchen.