NEW YORK
Houston St.
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Before Fluoride-Free Lemon Coconut
WHAT IT IS: A fluoride-free whitening toothpaste from Before Oral Care, formulated with a clean blend of plant-based ingredients in a zesty Lemon Coconut flavor. Packaged in the market's first plant-based sugarcane tube for a lower environmental footprint.
WHAT IT DOES: This toothpaste gently brightens teeth with low-abrasion hydrated silica and baking soda, while coconut oil creates a light, satisfying foam. The zesty lemon-coconut flavor leaves your mouth feeling fresh and clean, without SLS, parabens, dyes, PEGs, or fluoride. It supports a balanced oral microbiome and promotes day-to-day oral hygiene as part of a complete mouth care routine.
WHO IT IS FOR: Great for anyone looking to upgrade their oral care routine with a cleaner, more thoughtfully formulated toothpaste. Especially suited to those avoiding fluoride, SLS, and synthetic additives, or anyone drawn to bright, citrusy flavors and a gentler brushing experience. Safe for adults, teens, and children 2 years and older.
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Aqua (Water)*, Xylitol, Sorbitol, Hydrated Silica, Glycerin*, Calcium Carbonate*, Sodium Bicarbonate*, Acacia Senegal Gum*, Cocamidopropyl Betaine, Xanthan Gum*, Stevia Rebaudiana Leaf Extract*, Cocos Nucifera (Coconut) Oil, Citrus Limon (Lemon) Peel Oil*, Menthol, Potassium Sorbate, Mentha Piperita (Peppermint) Oil, Mentha Spicata (Spearmint) Leaf/Stem Oil*, Citric acid, Aloe Barbadensis Leaf Juice*, Citrus Aurantifolia (Lime) Oil*, Arginine, Zinc Oxide
We love that Before has completely rethought what toothpaste can be. The Lemon Coconut flavor is bright and refreshing without being overpowering, and the silky, low-abrasion texture feels genuinely luxurious. Add in the plant-based sugarcane tube with a 50% reduction in CO2 at production, and this is oral care that's as good for the planet as it is for your smile.
Adults, Adolescents and Children 2 years and older: Do not swallow. Brush teeth thoroughly for at least 1 minute, preferably after each meal, or as directed by a dentist. Children under 6 years of age should use only a pea-sized amount and be supervised to brush properly and not swallow. Should be used as part of an oral health program that includes regular flossing and dental check-ups. Consult a health care practitioner before using in children under 2 years of age.
