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With over 15 years of experience working in the beauty industry, Hélène Azancot noticed a shift in consumer behaviour towards more natural, sustainable options. Driven by a “less is more” approach, she created Yodi: a line of water-free, vegan personal care powdered treatments that contain active ingredients. Designed to purify and rejuvenate without interfering with skin’s natural state, all Yodi products are made in France and housed inside recyclable packaging that’s great for travel. Another bonus? By saving water—and minimizing the need to ship heavy liquids around the world—Yodi is planet-friendly, too!

The Detox Market


Name: Hélène Azancot

Where are you from and where do you live now?

Where are you from and where do you live now? Origin: Northern Africa, Born in France, live in Paris.

What does French beauty mean to you?

What does French beauty mean to you? Products: Innovation and quality. People: Sophisticated and natural.

Draw your perfect Sunday:

Draw your perfect sunday: [drawing of a beach, pillows, coffee and croissants, books, pet, shower]

Ingredient philosophy?

Ingredient philosophy? From natural origin, vegan, efficient, safe.