MEET THE MAKER
FOUNDER
Gwyneth Paltrow
ABOUT
Goop began as a newsletter that featured everything from travel tips to recipes. (GP was ahead of her time because these days it feels like everybody has one thanks to Substack.) Since then, Goop has grown into a lifestyle empire including clean beauty and wellness products that have raised the bar in the cosmetic industry.
FOUNDED IN
2008
LOCATED IN
California
THE WHY
The condition of our skin and hair reflects our health, which is why Goop approaches skincare and haircare from the inside and outside, using high-performance active ingredients and clean, nontoxic formulas in both topicals and supplements.
What’s Inside
GOOPGLOW Restore + Shine Hair Serum
Why You Need It: You're low-key, but your hair is high maintenance.
Great for all hair types and textures, this preshampoo treatment is packed with ingredients like vitamin C, sea buckthorn oil, and plumeria monoi oil that work together to boost shine, fight frizz, moisturize thirsty strands, and detangle knots for effortless brushing.
Tip: Apply the serum before a workout like Gwyneth does, so it has time to soak in—then hit the shower to shampoo it out.
G.Tox Himalayan Salt Scalp Scrub Shampoo
Why You Need It: You want more from your shampoo.
This blend of mineral-rich pink salt, nourishing moringa oil, and scalp-healing rosehip oil deep cleans and exfoliates while removing the buildup that comes from styling products and life.
Tip: Start self-care Sunday off right with an extra special shampoo to reset before the week ahead.
GOOPGLOW Microderm Instant Glow Exfoliator
Why You Need It: You don’t want to wait for great skin.
Combining the benefits of chemical exfoliation from glycolic acid, and physical exfoliation from minerals like quartz and garnet, skin is resurfaced in a flash, clearing the way for a smooth, polished and glowing complexion.
Tip: AHAs like glycolic acid perform magic, but skin is more prone to sun damage after using them, so don’t forget to use sunscreen, with SPF 30 or higher, every day.