100% Pure

Vitamin C Serum 1 oz

$42 value

Squeeze a little vitamin C into your routine with a potent, stabilized serum infused in a base of soothing aloe gel. Packed with brightening green apple, grape, and alpha-lipoic acid, the lightweight blend makes it easy to get your daily dose.

Coffee Bean Caffeine Eye Cream .3 oz

$16 value

No sleep, no problem. Fake a full night’s rest with this transformative eye cream starring depuffing coffee extract, nourishing vitamin E, and smoothing vanilla. Behold—who’s bright eyed and bushy tailed now?

Bright Eyes Mask 5-Pack

$30 value

Like an espresso shot for your under eyes, these caffeinated green tea masks instantly quench and refresh with cooling cucumber and 95% aloe water. The longer you leave them on, the thinner they get—proof of their hydration power!

Long Last Liquid Eye Liner in Black Tea 0.23 oz

$30 value

The recipe for a perfect wing: one ultra-precise brush that allows for maximum control, plus a nourishing, fast-drying formula that stays put. This water-resistant eyeliner gets its pigment from black tea leaves and is gentle enough for sensitive eyes.

Fruit Pigmented® Ultra Lengthening Mascara in Black Tea 0.35 oz

$26 value

When the days are long, make sure your lashes are longer. Turn to this bestselling vegan mascara to amp up length and volume in seconds—each layer coats lashes with conditioning oat protein and stunning natural pigment from black tea, cocoa, and berries.

*Kindly note that we are unable to accommodate special requests regarding the contents of your box. We appreciate your understanding.

Brand story

100% Pure


Susie Wang


An organic, cruelty-free beauty company featuring a range of thoughtfully-formulated skincare, makeup, and body products that are as pure as they are powerful.




Napa, California


After witnessing the pervasive use of toxic ingredients and animal testing in the convetional cosmetic industry, Susie quit her job as a formulator to chase her true calling—creating a cruelty-free line of the healthiest beauty products in the world.



San Francisco, California.

Morning ritual?

Kiss my pups, tell them good morning, and give thanks for another beautiful day!

Vacation spot?

Somewhere on a beach. It’s very calming for me.

Coffee shop order?

Oat milk matcha latte.

Go-to song?

“Forever” by The Beach Boys.

Always in your fridge?


When are you in the flow?


Dream mentor?

Honestly, my dad.

Proudest moment?

When I discovered a way to extract fruit and plant pigments to color makeup.

Favorite word?

Joy. It’s even the name of one of my beloved rescue dogs!

Mood booster?

Electric scooters—they’re so fun.

Best advice?

Give your absolute best in everything you do.