sustainability starts now
1850
1900
1950
2000
The Warming Stripes depict global temperatures from 1850 to the present.
Our Commitment
Big results require big ambitions, and we’re determined to make a difference.
We are planting 500,000
trees in 2020.
Time to act
When I came across the #ShowYourStripes campaign—a simple, fact-based, visual representation of the global rise in temperature over the past 120 years—I was stunned. Comparing where my parents were born on the chart to where my birth year fell was eye-opening enough, but when I placed my kids on the dark red stripes? I realized things needed to change, and soon.

It’s time to act. The Earth CPR Initiative is our sustainability roadmap for the next five years. Our goals are as ambitious as we are committed—very—and we’re excited to inspire others to join us along the way.

There’s no time to waste.
Romain
Romain, Founder & CEO
Earth CPR
The Earth CPR Initiative is our sustainability roadmap to achieving our goals of being carbon negative, planting at least 2.5 million trees, and inspiring others to follow suit—all by 2025.
Explore our initiatives
Trees planted in 2020
208004
500,000
Want to help? Here’s how.
SHOP SMART
We will plant a tree for each online order and every product sold from our Sustainability Collection, plus all Detox Mode products.
BE SOCIAL
We will plant a tree when you spread the word on your Instagram feed. Find out how below.
SHARE A POST, PLANT A TREE
Choose a graphic to share on your feed, and we’ll plant a tree. Tag us and use #sustainabilitystartsnow to join the movement. Simply scroll until you see your chosen image, then click Download Now.