Brand story

Pai

Who

Sarah Brown

What

Made with love in London, Pai Skincare’s lineup of sustainable, organic plant-based formulas are crafted to soothe and nourish even the most sensitive skin types.

When

2007

Where

London, England

Why

After battling skin sensitivity and constantly being let down by conventional products, Sarah sought skincare she could rely on. She developed her line of clean, no-nonsense products that deliver consistent results with every use.

Q&A

Hometown?

London.

Wake-up time?

7-ish.

Currently wearing?

Hiut Denim Company jeans and a white Anthropologie shirt.

Rainy day activity?

Baking.

Favorite season?

Spring.

Takeout order?

Curry.

Last person you called?

My brother who lives in Barcelona.

Always on repeat?

“Come awake” by Deacon Blue.

Required reading?

Grit by Angela Duckworth. So far, so brilliant!

Who do you admire most?

At this precise moment: teachers.

What lights you up?

Dancing with my kids—usually to Queen.

How do you find peace?

Seeing those same kids sleeping.

What has life taught you?

Listen more. Laugh more.