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Pai
Organic skincare. Goodness built-in.
Beauty You Can Trust
For the past 10 years, we’ve been carefully vetting products to bring you the cleanest, most effective options. Less than 2% of submissions earn a spot on our shelves.
Pure Ingredients
All the products we carry are free from anything on our Banned Ingredients List.
Exceptional Performance
Our team researches and reviews thousands of products to ensure safety and efficacy.
Cruelty-free Formulas
We believe beauty should spread joy, not cause harm.
Pai’s mission is to create skincare that is natural, ethical, sustainable—and suitable for even the most sensitive skin.
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Find Your Match
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We think you’re going to love these
Based on your responses, here are some products we’ve picked out just for you.
Polly Plum
$39
Pai started from one woman’s wish to be in control of her skin.
Whether dealing with very dry and hyper unpredictable (in Sarah’s case) skin, take the decision to make a positive difference today.
Providing all-day comfort, this cream goes the distance. Packed with moisturising plant oils to help soothe and bring visible relief to dry, uncomfortable skin, all couched in the heavenly scent of plum oil.
No matter what your challenge, don’t be held back.
Formerly known as Comfrey and Calendula Calming Body Cream
The Impossible Glow
$39
Your dewiest skin delivered. These bronzing drops create a natural, sun-kissed glow while hydrating skin thanks to the plumping powers of hyaluronic acid and sea kelp. Infused with vitamin C-rich lemon fruit water and pearlescent mica pigments to brighten and illuminate, it can be mixed into your favorite moisturizer, SPF, or used alone for an instant radiance boost.
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Rosehip Bioregenerate
$29
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$44
This oil’s superpowers derive from CO2 extraction, a process that captures all the skin-loving elixirs in Rosehip seed and fruit. A bathroom cabinet staple.
Formerly known as Rosehip Bioregenerate Oil
The Anthemis
$59
Chamomile, sensitive skin’s therapist for centuries, helps to keep hassled complexions in check. A bottle of calm.
Formerly known as Chamomile and Rosehip Cream
Middlemist Seven
$59
This cult-favourite cream cleanser is formulated for all skin types. It’s PH neutral formula contains a trio of soothing oils—camellia, rose, and lavender - to lift away dirt and makeup with ease while protecting the skin's delicate balance. Equipped with an organic dual effect cleansing cloth for delicate removal sans stripping.
Formerly known as Camelia and Rose Hydrating Cream Cleanser.
Love & Haight
$58
Dry skin is set right leaving it softer and more joyful all-round. Your glow awaits.
Formerly known as formerly Avocado and Jojoba Hydrating Day Cream
All Becomes Clear
$69
Find clarity with this balancing serum formulated for blemish-prone skin. A purifying duo of zinc and copaiba eases the look of breakouts and banishes excess oil. The powerful yet gentle blend layers perfectly under moisturizers without stripping or pilling.
Formerly known as Copaiba and Zinc Blemish Serum.
Light Work
$49
Gentle on skin, yet hyper efficient. Shifts SPF and make-up at speed. No rubbing, no stinging. No problem.
Formerly known as Light Work Rosehip Cleansing Oil
The Light Fantastic
$74
A fantastical face oil that relieves the look of stressed-out, reactive skin. Powered by omega-rich ceramides to seal in moisture, and infused with antioxidant-rich cacao and schisandra to fortify and protect, the calming, light-as-air formula delivers smooth, supple skin. The perfect end to any skincare regimen, both morning and night.
**This product cannot be shipped to The U.K. temporarily.
Salvation Jane
$99
A no-nonsense, hydration-rich face cream for skin in need of salvation. Formulated with plumping hyaluronic acid and nourishing echium—known in Australia as the last plant to survive a drought—this nourishing formula is the ultimate remedy for restoring moisture and calm to skin.
Formerly known as Age Confidence Cream.
Back to Life
$74
Proven to provide long-lasting hydration without irritation. Skin feels more comfortable and resurrected. Drink it in.
Formerly known as Back to Life Hydration Serum
Feather Canyon
$54
This light-as-a-feather eye cream supports supple skin without the greasy feel. It stars fatty acid-rich echium to smooth the look of fine lines, plus vitamin E-packed argan oil for targeted hydration. Perfect under makeup, it plumps and softens delicate under eyes for a silky-smooth, wide-awake finish.
Formerly known as formerly Echium and Argan Eye Cream.
Virtuous Circle
$49
A physical exfoliator starring gentle, ocean-friendly jojoba beads. The gel-based formula delicately lifts away impurities and uneven texture for smooth, polished skin. With zero downtime, it’s ideal for those new to exfoliating or prone to sensitivity.
Formerly known as Kukui and Jojoba Bead Exfoliator.
The Pioneer
$54
Strikes the perfect balance between lightweight and non-greasy while giving skin all-day sustenance. Make-up artists’ secret weapon.
Formerly known as Geranium and Thistle Cream
System D Eye Serum
$59
Revive dull under eyes with this comforting, cooling eye serum. Featuring an omega-rich ceramide complex to seal in moisture, plus antioxidant powerhouse schisandra to defend against external stressors, it leaves skin looking fresh, taut, and smooth while boosting resilience.
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Century Flower
$39
This alcohol-free tonic contains water extracted directly from lotus root and orange blossom plants to refresh and soothe skin. Rich in amino acids, vitamins, and trace minerals, the hydrating spritz evens and smooths the look of the skin. Perfect for restoring comfort and glow on demand.
Formerly known as Lotus and Orange Blossom Tonic.
Carbon Star
$59
This jet-black, overnight face oil helps balance distressed skin for a clear complexion come morning. A duo of purifying black cumin seed oil and detoxifying vegetable charcoal eases congestion, while emollient acai and vitamin E rehydrate skin. The potent treatment is ideal for dealing with emerging or existing blemishes and is suitable for all skin types.
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Instant Kalmer
$79
Keep skin calm and carry on. This cooling serum is enriched with sea aster to ease the look of redness and schisandra to soothe unsettled complexions. With a touch of omega 6-rich thistle oil for lightweight hydration, this skin-supporting formula revives and restores for optimal resilience.
Formerly known as Sea Aster and Wild Oat Redness Serum.
Heavy Mettle
$29
A helping hand for dry, chapped skin. Loaded with sea buckthorn that was carefully extracted in order to preserve its antioxidant content, this fast-absorbing hand cream replenishes essential nutrients and moisture for smooth, soft skin. An uplifting aroma of fragonia essential oil provides a subtle citrus scent.
Formerly known as Fragonia and Seabuckthorn Hand Cream.
Light Work
$29
Gentle on skin, yet hyper efficient. Shifts SPF and make-up at speed. No rubbing, no stinging. No problem.
Formerly known as Light Work Rosehip Cleansing Oil
Curtain Call
$59
Revive skin in less than 10 minutes with this brightening face mask. Fuelled by omega-rich rosehip oil to deeply nourish and strawberry leaf for an instant radiance boost, this buttery formula leaves skin smooth and soft to the touch. Paired with a gentle muslin cloth for effortless removal.
Formerly known as Rosehip Bioregenerate Rapid Radiance Mask.
Living Water
$38
A purifying tonic that revitalizes and decongests unruly skin. Featuring a complimentary duo of nutrient-rich rice plant water and rosemary, it balances skin while restoring comforting hydration. The alcohol-free formula is an ideal post-cleanse spritz or midday skin refresher.
Formerly known as Rice Plant and Rosemary Rebalancing Tonic.
Dinner Out
$49
Combining fruit acids with skin-supporting actives, this 10-minute mask gently detoxifies and decongests pores. Copaiba and kaolin help draw out impurities and soothe the look of blemishes, while AHAs soften and brighten. Cooling and calming, the silky formula is ideal for combination skin that is also prone to sensitivity.
Formerly known as Copaiba Deep Cleanser AHA Mask.
Viper’s Gloss
$89
This ten oil blend is a celebration of plant power. Amaranth, a rich source of Squalene, supercharges skin’s moisture while Echium brings calm nourishment.
Formerly known as Age Confidence Oil
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Customer Reviews
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Meet the Maker
Sarah Brown
Sarah Brown founded Pai when she developed hyper-sensitive skin out of the blue and was unable to find products that could help. Ensuring every formula is organic, vegan, and cruelty-free, Sarah and her team focus on creating effective skincare with the customer at the heart of it all.