Brand story
OSMIA ORGANICS
WHO
SARAH VILLAFRANCO, MD
WHAT
Soothing skincare lovingly made in small batches with mood-lifting aromatherapy and blissful botanicals.
WHERE
Carbondale, Colorado
WHEN
2012
WHY
Originally an emergency medicine physician, Sarah fell in love with formulating soaps, lotions, and scentsāand never looked back. Now with her handmade range, she practices holistic healing by guiding people to nourish their skin and wellbeing.
Q&A
Home town?
Washington, DC.
Childhood hero?
All of Charlieās Angels.
Dogs or cats?
Border colliesāI have had them over the last 20 years, and canāt imagine life without them.
Signature dish?
Crab cakes without the crab. (Zucchini!)
Comfort food?
Artichokesāsteamed, then briefly broiled, then dipped in my favorite homemade vinaigrette.
Secret skill?
I can do almost any accent, and I have abnormally strong calf muscles. Both very useful in daily life as a CEO.
Nature fix?
The alpine forests where I live are heaven on earth.
Power color?
Grey. Itās one of our brand colors, and the color of my natural āhighlightsā, which have been growing in since I stopped coloring my hair.
Sanity saver?
Hiking/biking/skiing/running/yoga.
AM ritual?
Lemon water, Brooklyn tea by Art of Tea, or a cup of Chemex coffee.
PM ritual?
Reading James Herriot books with my girls (in a Scottish brogue, of course).
Greatest challenge?
Parenting!
Greatest joy?
Parenting!
Mantra?
If itās important to you, youāll make it happen.