Brand story
EVOLVH
Who
Boris Oak
What
A luxury green hair care line that combines the purest ingredients with modern innovation. Focused on deep restoration versus simply masking symptoms, each product is formulated to improve hair health in the long run.
When
2010
Where
San Francisco
Why
Growing up at his family salon, Boris saw a direct correlation between product use and overall hair condition. As a clean lifestyle enthusiast, he felt compelled to merge his expertise in hair science with biology-driven ingredients that treat every strand with care—from root to tip.
Q&A
Hometown?
Fremont, California.
Wake-up time?
7 hours after any bedtime—I’m religious about it!
Last text you sent?
Thanking my mom for something sweet she said.
Myers-Briggs?
ENFP.
In your fridge?
Siggi’s Icelandic Yogurt. Obsessed.
Binge-watching?
Not for me. I prefer living to watching.
Dream vacation?
Tulum or Ibiza.
Secret to flow?
Just the right podcast.
Creative outlet?
Writing music… The album is coming soon!
Stress remedy?
Saunas and workouts.
Can’t live without?
Friends, family, and Spotify.
Fondest memory?
Spending time with my grandparents as a kid.
New Year’s resolution?
To be happier and more grateful than last year.
Words of wisdom?
Stay present, make today memorable—that’s how dreams are made.