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Brand story

AYUNA

Who

BegoƱa Sanjuan and Isabel Ramos

What

Minimalism meets cutting-edge science in Ayunaā€™s exquisitely effective skincare range inspired by the concept of ā€œless is more.ā€ With high-performance formulas that feed skin precisely what it craves, Ayuna delivers maximum results.

When

2017

Where

Barcelona, Spain

Why

For two decades, BegoƱa, an esthetician, and Isabel, a formulator, created award-winning, luxury skincare for other brands. After concluding the best results came from clean beauty, the industry veterans joined forces and Ayuna was born.

Q&A

Hometown?


BS: Mequinenza, Spain.
IR: Born in Lyon, France and grew up in MatarĆ³, Spain

Background?


BS: Iā€™m a beauty educator (and fanatic!), as well as an esthetician.
IR: Iā€™m a formulator with a PhD in Chemistry

Ideal escape?


BS: Having a beach to myself.
IR: My fatherā€™s hometown village in the Tabernas Desert of Spainā€”it recharges my body and soul

Ice cream flavor?


BS: TurrĆ³n (a Spanish specialty made with nougat).
IR: Dark chocolate (as dark as possible)

What is your secret skill?


BS: Storytelling.
IR: Dressmakingā€”I love the process

What is your biggest challenge?


BS: Counting to ten. Sometimes I speak before I think.
IR: Being present in the here and now

What is your best life advice?


BS: If you donā€™t like the road youā€™re on, take another one.
IR: Follow your inner direction