Brand story

ĀTHR BEAUTY

WHO

Tiila Abbitt

WHAT

A sustainably driven, vegan makeup line starring products infused with real crystals, housed inside recyclable packaging for good, clean vibes.

WHEN

2018

WHERE

Tucson, Arizona.

WHY

Beauty industry veteran, Tiila Abbitt, learned the hard way that the color cosmetics she loved weren’t so pure. She channeled her long-time passion for sustainability and high-performance formulas to create her crystal-charged, eco-conscious makeup line.

Q&A

Eco hack?

Clothing swaps with friends instead of buying new.

Makeup trend?

Love an ombre lip.

Feel-good movie?

My Octopus Teacher is a new favorite!

Crystal?

Rose Quartz to inspire gratitude and self-love

Way to spark creativity?

Spending time in nature.