The Veddas

Noticing a gap in the market for natural and affordable men’s grooming products, especially those marketed to men of color, sparked an idea in Jacinta Kanakaratnam’s brain. Pulling inspiration from her Ayurvedic roots and her science and consumer goods background, she came up with the concept for The Veddas—a minimal line of grooming and personal care essentials that aims to further the conversation around self-care and diversity in the men’s beauty space.