Conceptualized by co-founders Nadine Abramcyk and Adair Ilyinsky, the Tenoverten brand was created as a response to the lack of proper, non-toxic nail salons in their Tribeca neighborhood. The goal was to create a lovely environment where clients could relax and enjoy expert services in a comfortable and social setting. The nail care and color collection is composed of gorgeous, 8-free long-lasting colors and care that promote stronger and healthier nails.