NEW YORK
Houston St.
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Alima Pure
Natural Definition Mascara
WHAT IT IS: Natural Definition Mascara by Alima Pure is a makeup essential for defining lashes, formulated with over 90% natural and naturally-derived ingredients. Available in sultry black and deep brown hues, this mascara adds depth and drama to your eyes.
WHAT IT DOES: Natural Definition Mascara goes on beautifully with more than 90% natural and naturally-derived ingredients. In fact, the pigments for the sultry black and deep brown formulations are pure minerals. Panthenol (Provitamin B5) and natural oils and waxes in the mascara formula condition your lashes, leaving them healthy and lush. The molded mascara brush enhances performance to keep your lashes flake-free from morning to night. Dip after dip, this natural mascara provides an even coat of buildable color that never gets gloppy or clumpy.
WHO IT IS FOR: This Natural Definition Mascara is for anyone seeking naturally-enhanced, beautifully-defined lashes with a clean, buildable formula.
Black - Inky black
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WHY WE LOVE IT
This mask is perfect for those with sensitive skin. I always have trouble with other exfoliants being too strong, but this one is great / doesn't irritate my skin.
Aqua, Hydrolyzed Jojoba Esters, Lanolin, Stearic Acid, Cera Alba, Euphorbia Cerifera, Sodium Carboxyethylsilanetriol, Cetyl Alcohol, Propanediol, Sodium Hydroxide, Acrylates/ Octylacrylamide Copolymer, Ozokerite, Glycerin, Panthenol, Biotinoyl Tripeptide-1, Copernicia Cerifera, Glyceryl Caprylate, Glyceryl Undecylenate. [+/-: (Ci 77491, Ci 77492, Ci 77499)].
We love how this mascara effortlessly delivers definition and a natural flutter without compromising on quality or clean beauty principles. Its buildable formula allows you to go from a subtle look to bold lashes seamlessly, and it feels weightless from morning till night. The precision brush makes application easy and mess-free, keeping your eyes looking refreshed and vibrant all day.
Curl the upper lashes, sweep on from the roots to tips of the lashes. Let dry, and apply a second coat for more definition and volume.
