Beauty you can trust.

Natural Makeup

You deserve clean cosmetics that don’t sacrifice performance. Our tightly edited curation of natural makeup brands will take you from daytime to playtime. Our selection includes cruelty free makeup made with thoughtfully sourced ingredients and formulas you can feel good about wearing.

best seller

ILIA
Super Serum Skin Tint SPF 40
$48.00

Super Serum Skin Tint SPF 40

$48.00

WHAT IT IS: An award-winning, clinically-proven tinted serum with light, dewy coverage, mineral SPF, and potent levels of skincare ingredients. WHA...

SKYE ST0.5 (Extra light with neutral undertones)

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best seller New Shades

Kosas
Revealer Super Creamy + Brightening Concealer with Caffeine and Hyaluronic Acid
$32.00

Revealer Super Creamy + Brightening Concealer with Caffeine and Hyaluronic Acid

$32.00

This silicone-free formula blends easily and seamlessly melts into skin. It helps reduce the appearance of dark circles, hyperpigmentation, redness...

0.5 - Very Light with Neutral Undertones

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best seller

KIMIKO
Super Fine Eyebrow Pencil Automatique
$31.00

Super Fine Eyebrow Pencil Automatique

$31.00

Unlike other brow pencils, this brow pencil's low-oil formula strikes the perfect balance between the warmth and depth of its shades. The twist-up ...

Chai

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best seller

ILIA
True Skin Serum Concealer
$32.00

True Skin Serum Concealer

$32.00

A silky, lightweight medium-coverage concealer that offers skincare benefits. Available in 20 shades, and enriched with brightening vitamin C, depu...

Wasabi - SC2.75 (Medium with golden olive undertones)

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Kosas
Air Brow Tinted Volumizing Treatment Gel
$26.00

Air Brow Tinted Volumizing Treatment Gel

$26.00

Achieve feathery brows with light-as-air volume in a pinch. This moussey gel provides the perfect amount of tint while holding hairs in place thank...

Taupe - Cool blonde

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ILIA
Clean Line Gel Liner
$26.00

Clean Line Gel Liner

$26.00

All the benefits of gel liner—saturated pigment, long-lasting wear, crisp definition—with the ease and control of a pencil. This water resistant g...

Twilight

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best seller New Shades

Ere Perez
Jojoba Eye Pencil
$24.00

Jojoba Eye Pencil

$24.00

This soft, vegan eye pencil glides on like a dream. Starring antioxidant-rich jojoba and coconut oils to nourish skin, the foolproof formula frames...

Black

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Hurraw!
Black Cherry Lip Balm
$5.00
Lily Lolo
Big Lash Mascara
$22.00
best seller

Kosas
Wet Lip Oil Gloss
$24.00

Wet Lip Oil Gloss

$24.00

Quench your lips with a juicy wash of color. Infused with peptides, hyaluronic acid, and evening primrose oil, this gloss glides on for a slick, vi...

Jaws

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Fitglow Beauty
Conceal +
$42.00

Conceal +

$42.00

Conceal + treatment concealer is full coverage and goes beyond just camouflaging problem skin. The plant powered blend of Phyto Elastin, Organic Gr...

C1 - Fair with Neutral Undertones

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best seller

ILIA
Balmy Tint Hydrating Lip Balm
$29.00

Balmy Tint Hydrating Lip Balm

$29.00

Comfort and care for your lips while imparting a sheer wash of color. Starring quenching sea succulent, plus a nourishing blend of oils—avocado, ro...

Runaway

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ILIA
Color Block Lipstick
$29.00

Color Block Lipstick

$29.00

Color Block Lipsticks feature sensorial blends of mango seed butter, rich in vitamin A and C to keep lips plump and soft. Smoothing sunflower seed ...

Grenadine

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ILIA
Liquid Powder Chromatic Eye Tint
$28.00

Liquid Powder Chromatic Eye Tint

$28.00

A smudge-proof liquid eyeshadow that imparts a striking metallic sheen. Formulated with smoothing horse chestnut flower and antioxidant-rich magnol...

Burnish (golden copper pearl)

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best seller

Ere Perez
Avocado Waterproof Mascara
$29.00

Avocado Waterproof Mascara

$29.00

This mascara is designed to make a statement with your lashes and encourage hair growth and strength with its formula at the same time. Using a ble...

Black

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best seller

ILIA
Clean Line Liquid Liner Midnight Express
$29.00
Kosas
Cloud Set Baked Setting & Smoothing Powder
$38.00

Cloud Set Baked Setting & Smoothing Powder

$38.00

Sweep away shine without sacrificing glow. This pillowy-soft, baked powder utilizes advanced ingredients like mattifying bamboo stem, pore-minimizi...

Airy - Sheer Very Light

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best seller

ILIA
The Necessary Eyeshadow Palette
$41.00

The Necessary Eyeshadow Palette

$41.00

Create endless eye looks with a selection of six flattering shades in matte, satin, and metallic finishes that allows you to go as natural or as bo...

Title

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Rituel de Fille
Ash and Ember Eye Soot
$31.20 ~~$39.00~~

Ash and Ember Eye Soot

$39.00

A magical concoction of intense, smoldering, everlasting color with a rich texture between powder and cream. This unique product is made with pure...

Sigil

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RMS Beauty
Tinted Daily Lip Balm
$28.00

Tinted Daily Lip Balm

$28.00

A lush, lip-softening balm in au natural, or with a delicate hint of lip-bitten color.

Twilight Lane

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RMS Beauty
Liplights Cream Lip Gloss
$30.00

Liplights Cream Lip Gloss

$30.00

A sophisticated swipe of 3-in-1 glow. A skin-nourishing, dewy-textured, 3-in-1 layer of glow. Formulated with cell-stimulating plumping peptides an...

Bare - A subtle pink gloss that reacts to natural pH for the perfect personalized flush of color

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best seller

Ere Perez
Aloe Gel Lash & Brow Mascara
$28.00
Rituel de Fille
Inner Glow Creme Pigment
$27.20 ~~$32.00~~

Inner Glow Creme Pigment

$27.20 ~~$32.00~~

A spectrum of bold, stunningly versatile multi-use shades that can be worn on any part of the face. Apply to the cheeks, lips and eyes by blendin...

Rapture

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Ere Perez
Natural Almond Mascara
$29.00

Natural Almond Mascara

$29.00

An essential makeup bag staple, this fuss-free mascara is kind to all eyes, including sensitive. Crafted with almond oil to nourish and encourage...

Black

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Enhance Your Beauty with Natural Makeup Brands

Finding the perfect balance between high-performance results and pure ingredients is easy with our curated selection of natural makeup brands. We bring together the most innovative clean makeup brands to offer a full range of non-toxic makeup that nourishes your skin while providing professional pigment. Whether you are looking for breathable foundations or vibrant lip colors, our collection of clean cosmetics ensures you never have to compromise on quality or safety.

Every product we carry reflects our commitment to clean beauty and ethical standards, featuring plenty of cruelty-free makeup options for the conscious shopper. Explore our diverse range of clean makeup to discover how plant-powered formulas can transform your daily routine and support a healthy radiant complexion every day.