NEW YORK
Houston St.
Store detailsClean Foundations
Whether you prefer full coverage, a sheer glow, or something in between, our curation of clean foundation products has you covered with antioxidant-rich options that nourish and flatter.
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Super Serum Skin Tint SPF 40
$48.00WHAT IT IS: An award-winning, clinically-proven tinted serum with light, dewy coverage, mineral SPF, and potent levels of skincare ingredients. WHA...View Full Details -
best seller
Oat Milk Foundation
$44.00WHAT IT IS: A lightweight, buildable liquid foundation. WHAT IT DOES: Provides medium to full coverage for a long-lasting dewy finish. WHO IT’S FOR...View Full Details -
BB Burst Tinted Moisturizer Gel Cream with Copper Peptides
$26.60$38.00A clean, tinted gel cream that’s a fresh take on tinted moisturizer—it delivers a refreshing burst of active skincare, light buildable coverage, a...View Full Details -
True Skin Serum Foundation
$56.00True Skin Serum Foundation is a complexion-perfecting, serum-infused foundation that's equal parts skincare and color correction. Weightlessly deli...View Full Details -
Suncoverup Super Tint Broad Spectrum Spf 50
$49.00A silicone-free, skincare-infused daily tinted moisturizer with mineral SPF 50 broad spectrum protection. Featured in 13 sheer, flexible shades.View Full Details -
Impeccable Skin SPF 30
$58.00Beauty-boosting skincare, sunscreen and makeup all in one! This medium coverage formula gives skin a flawless, smooth, more youthful appearance. Fo...View Full Details -
Blurring Ceramide Cream Foundation
$26.00Winner of Cosmopolitan’s Best Clean Foundation of 2024, this skincare powered vegan cream foundation and concealer hybrid blurs the skin with a mul...View Full Details -
Satin Matte Foundation
$32.00Alima Satin Matte Foundation is hypoallergenic, goes on easy and feels like nothing at all. It evens out your skin tone, enhances your complexion a...View Full Details -
ReEvolve Natural Finish Foundation
$59.00A silicone-free, skincare infused daily wear liquid foundation that provides medium coverage with a natural finish. Fresh feeling and easy to blen...View Full Details -
3 Drop Weightless Serum Foundation
$42.003 Drop Weightless Serum Foundation works like magic for a truly transformative yet utterly natural effect. This innovative formula smooths and unif...View Full Details -
Skin Rewind Complexion Stick
$50.00The fountain of youth in a foundation stick. This groundbreaking formula fuses weightless, buildable coverage with powerful firming and smoothing i...View Full Details -
Revealer Skin Improving Foundation SPF 25
$45.00A clean, skin-improving, medium-coverage SPF 25 foundation and treatment with hyaluronic acid, niacinamide, peptides, squalane, vitamin B5, arnica,...View Full Details -
Foundation+
$55.00Herbal and organic plant-infused photo filtering foundation delivers natural Antioxidants to care for skin all day while creating a healthy-looking...View Full Details -
ReEvolve Natural Finish Foundation Refill
$45.00A silicone-free, skincare infused daily wear liquid foundation that provides medium coverage with a natural finish. Fresh feeling and easy to blen...View Full Details -
Pressed Foundation Refill
$30.00Pressed Foundation with Rosehip Antioxidant Complex refill includes one pressed powder pan. A lightweight pressed mineral powder with a velvety, ma...View Full Details -
Pressed Foundation
$42.00A lightweight pressed mineral powder with a velvety, matte finish in a refillable compact for easy, on the go application. Alima's Pressed Foundati...View Full Details
Achieve a Flawless Finish with Clean Foundation
Finding the perfect base means choosing a clean foundation that prioritizes skin health alongside high-performance coverage. Our curated selection features breathable formulas that blend seamlessly to even out skin tone while providing a natural finish. Whether you prefer a lightweight tinted moisturizer or a full-coverage liquid, we offer a variety of non-toxic foundation options that are free from harsh synthetic chemicals.
For those seeking ethical beauty solutions, our range includes several vegan foundation choices that utilize plant-based pigments and nourishing botanical extracts. These products work to hydrate and protect your complexion throughout the day, ensuring a radiant look that never feels heavy. Explore our collection to find the ideal match for your unique skin tone and texture.
Frequently Asked Questions
What are the best clean foundation brands?
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Some of our bestselling clean foundation brands include ILIA, Kosas, RMS Beauty, Ere Perez, and Fitglow Beauty. Each brings something different to the table, from skin tint-style coverage to full buildable foundation, so there's a formula for every preference and skin type. Browse our full foundation collection to find your match.
Does clean foundation last as long as conventional foundation?
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Yes. Many clean foundations are formulated to wear all day, and some include skincare actives like hyaluronic acid and niacinamide that help skin look better as the day goes on. For the longest wear, prep with a clean primer and set with a light dusting of finishing powder. If you're new to clean formulas, give your skin a few days to adjust to the new formulation.
Will clean foundation oxidise or change color during the day?
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Clean foundations can oxidize, just as conventional ones can, but the risk is lower with mineral and water-based formulas since oxidization is typically triggered by oils reacting with certain synthetic ingredients. To minimize it, start with a clean primer, choose a shade that matches your neck as well as your face, and set with a finishing powder. If you find your shade is shifting, try going half a shade lighter when selecting your foundation.
How do I find my foundation shade online without being able to try it first?
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Start by identifying your undertone. Cool undertones suit foundations with pink or beige bases, warm undertones suit golden or peachy bases, and neutral undertones work with most shades. Once you know your undertone, match your shade to your neck rather than your face, since the neck is usually a truer indicator of your natural skin tone. Many brands in our collection offer shade-matching guidance and shade description tools on their product pages. When in doubt, go lighter rather than darker since it's easier to build coverage than correct a shade that's too deep.
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