Collection: Before Oral Care

Founded by Steve Thorp, Kevin Shaw, Jamie Collins in Canada in 2021, Before was born from a simple belief: everyday oral care should be as clean, effective, and thoughtfully designed as the rest of your wellness routine. Frustrated by formulas filled with detergents and unnecessary additives, Before offers products rooted in science-backed ingredients like nano-hydroxyapatite, xylitol, zinc, and botanicals to help strengthen enamel, support the oral microbiome, and promote healthier teeth and gums alongside fresher breath. The sustainably-minded line is packaged in 100% recyclable plant-based tubes and is free from SLS, parabens, PEGs, peroxide, or artificial dyes.