Every Baby Deserves The Purest Ingredients ™ which is why we formulated this extra sensitive, fragrance free, soothing diaper rash cream with a high content of 25% non-nano zinc oxide. Cloth Diaper Friendly, with a rich, creamy and plant-based formula to provide a protective moisture barrier for your little one’s sensitive skin. EWG Verified™, this mom must-have contains calming and nourishing Colloidal Oatmeal, Shea and Cocoa Butter to soothe skin irritation. Enriched with Babo’s exclusive Nutri-Soothe™ Complex.