Collection: Sappho New Paradigm

When her clients started requesting organic makeup on set, Emmy-nominated makeup artist JoAnn Fowler began her clean makeup journey. After researching ingredients and developing pure formulas, she launched her trailblazing vegan makeup line, SAPPHO New Paradigm. Created to meet the performance standards of industry professionals, SAPPHO celebrates inclusive beauty staples and merges artistry with sustainability—proving that organic makeup is truly an upgrade.