Salwa Petersen

Growing up in northern Chad, Salwa Petersen, founder of the eponymous brand, learned many traditional beauty rituals. One being Chébè—a custom where Chadian women used the powder of a tropical African shrub to treat and grow their famed long hair. The efficacy of this ritual was the inspiration for Petersen to develop her line of award-winning products using cutting-edge technology and natural, ritualistic recipes from her home country.
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