Collection: Prima

Champions of environmental and human health, Laurel Angelica Myers, Christoper Gavigan, and Jessica Assaf set out to create a lifestyle brand that would promote the science of nature. Infused with whole-plant hemp CBD—the brand's star ingredient—-plus nature’s most effective botanicals, Prima’s pure and potent formulas aim to cultivate overall wellbeing, leading to less stress and more synergy in our everyday lives. Carbon neutral since day one, Prima is committed to transparency and sustainability in order to be a force for good and uplift others to do the same.