This Ceremonial Matcha is our most popular Matcha grade. It is high enough quality that it can be used for formal tea ceremony. This is why we call it “Ceremonial Grade”. Having the perfect balance of natural sweetness (derived from the amino acid L-theanine) and slight Matcha astringency (derived from natural tea Catechins), this is the perfect Usu-cha (thin style Matcha). All of our Matcha is grown and produced in Nishio city in Aichi prefecture. Nishio has been known the world over as the cradle of the finest Matcha for more than 800 years.