TRUE BOTANICALS
Phyto-Retinol Sleep Serum
This year’s breakthrough ingredient is Peptilium®, clinically proven to work 2x faster and better than traditional retinol.
SWEED
Cloud Mascara in Black
Beloved by celebrity makeup artists and novices alike, this volumizing mascara lengthens and lifts lashes out of this world.
ODACITÉ
C-Glow Hydra-Firm Body Oil
Now you can get Odacité’s luxurious face-grade formulas for your body—like this oil infused with a double dose of vitamin C!
KOSAS
Air Brow Clear Lifting Treatment Gel
Get the laminated look with the viral brow gel that supports natural hair growth with each swipe!
THREE SHIPS BEAUTY
First Light Vitamin C + Caffeine Eye Cream
Wake up to brighter days with a caffeine-infused eye cream that has quickly become a fan fave.
INNERSENSE
True Enlightenment Scalp Scrub
Scalp health may have been trending this year, but this long-standing bestseller is a tried and true hair care GOAT.
SAHAJAN
Essential Cleansing Oil
Melt away makeup, SPF and impurities with the OG ayurvedic elixir.
ERE PEREZ
Beetroot Cheek & Lip Tint in Fun
Have some fun with the award-winning, multi-use sheer stain that’s vibrant and stays all day.
KAIA NATURALS
The Takesumi Brightening Body Bar
This legendary lather repeatedly flies off our shelves. It cleanses and brightens for a boost of vibrancy from head-to-toe.
ILIA
Lip Sketch Hydrating Crayon in Pink Door
Get your hands on the hottest lip launch of the year, in the bestselling beige pink hue.
RMS BEAUTY
Kakadu Luxe Cream
This rich and replenishing cream was a 2024 stand-out—plus your RMS makeup faves layer flawlessly overtop!