The Pure Shampoo explores the wealth of nature and starts with a rich luscious lather that gently bathes the scalp and hair to prevent over-cleansing and drying. This anti-aging shampoo properly washes the hair with rare Kalahari watermelon seed oil that naturally dissolves sebum and product build-up, which can ultimately lead to thinning hair and irritating scalp conditions. The ultra lush blend of nutrient-rich Blackseed oil, along with the hydrating and moisture boosting benefits of Murumuru Butter and the African Miracle oil Marula, are just part of what makes washing your hair the ultimate pampering experience. It is ideal for color-treated or moisture-deprived hair. Color safe, no sulfates, no silicones, no parabens, no synthetic fragrances, just pure luxury.