Serendipitous would best describe Rahua's inception, which started when renowned hairstylist Fabian Lliguin was visiting the Amazon rainforest as an environmentalist. While helping to educate the indigenous people, he suddenly realized he was surrounded by women with fantastically long, lustrous hair that cascaded down their waists. Their secret, they said, was rahua oil. Fabian took some home and tested it on a client—instantly transforming her hair from brittle and lifeless to healthy, shiny and bouncy—and the rest, as they say, is history. Anna Ayers, Fabian's wife and business partner, joined him and together they launched Rahua. Today, more than 500 families from the Quechua-Shuar and neighboring tribes work with them to cultivate the rainforest-grown ingredients featured in Rahua's hair and body care collections. The Amazon's most potent beauty secret can now be yours.