Introducing ILIA's new formula, component and brush. This mascara is naturally preserved and is Phenoxyethanol free! We love ILIA for their ethical-sustainable approach that is embodied in their products. With up to 85% certified organic botanicals in each product, ILIA strives to create a natural cosmetic brand that will not just meet expectations, but exceed them. We can't get enough of their wholesome approach to creating a brand that will only leave the earth and your skin more beautiful.