Goop

Originally launched from Gwyneth Paltrow’s kitchen as an unassuming weekly newsletter, goop has since evolved into a lifestyle and wellness brand beloved for its glow-inducing namesake line of clean skincare essentials. Believe the hype: By combining safe, active, clinically tested ingredients with high-performance plants, goop Beauty’s formulas don’t just feel incredible—they also deliver noticeable results that keep devotees coming back for more.