This 100% natural mascara lengthens, separates, thickens and glosses lashes with fruit pigments and black tea pigments.

Lash conditioning ProVitamin B5, Vitamin E, Oat and Wheat protein condition for healthier lashes.

This gentle, all-natural, good-for-you formula is suitable for everyone, even if you wear contacts or have sensitive eyes. Water and smudge resistant.

Fruit Pigmented Mascara - Dark Chocolate
$18.00 X

About 100% Pure

Performance-wise, there’s nothing that 100% Pure can’t do that synthetics can. Delivering bold, striking lines and astonishingly eye-popping enhancements, 100% Pure does it without any toxins. 

100% Pure is a beauty brand embodied by two simple concepts: 1) don’t harm any living beings (all their products are 100% cruelty free and don’t include toxic or remotely controversial ingredients); and 2) offer cosmetics that deliver.

Well known for their fruit-dyed cosmetics that deliver bold colors and transformative looks, their healthy, organic products never contain any synthetic chemicals, artificial fragrances, chemical preservatives or any other toxins.

Their 100% biodegradable formulas are packaged in post-consumer recycled materials and all printing is done with non-toxic soy & other vegetable inks. 

Try it and never look back!